“Understanding screen culture of young audiences”

Dr. Anna Podara, Adjunct Professor, Aristotle University – Gen Z Researcher
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“Gen Z: The Digital Natives Redefining Marketing”

Artemis Christodoulou, Project Manager & Marketing, Startup Pathways
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“Gen Z: The children of the intermediate generation”

Fotini Papadopoulou, Head of Qualitative Community, Kantar Greece
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“Gen Z & Influencer Marketing: How to produce authentic content that sells”

Myrto Mantika. Junior Account Director at Bulla Co
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“Gen Z are lazy… and other misconceptions!”

Gaby Mendes, Founder of Talk Twenties
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“Crafting a social media strategy that hits the mark with Gen Z”

Erifili Gounari, Founder & CEO at The Z Link
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“How Leading Youth Brands Are Using TikTok & Instagram to Stay Relevant with Gen Z”

Katerina Dimitrakopoulou, Instructor, Knowcrunch & Managing Director, SCL Mellon
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“Unlocking Gen Z’s attitude of a winner”

Irene Zaraloglou, Product Manager – Strategic Projects, Vodafone Greece
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“The influence of gaming and digital communities on brand consumption and identity”

Konstantinos Zervos, Co-founder & Managing Director, Pixel Perfect
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“From Z to A: Future-Proofing Brands for the Next Generation”

Meagan Loyst, Founder & CEO of Gen Z VCs | Gen Z Speaker & Creator
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