Benoît Vancauwenberghe
Company 20something

Benoît Vancauwenberghe

Generational strategist helping leaders turn Gen Z signals into action

Benoît Vancauwenberghe is a Belgian author, international keynote speaker, and generational strategist best known for helping organizations understand and engage Generation Z. As the co-founder of 20something and author of The Gen Z Shift, he has spent more than a decade working directly with young people, combining research with lived experience to uncover how younger generations think, work, and make decisions. Dividing his time between Brussels and Barcelona, Benoît brings unique insights into the evolving relationship between generations, the future of work, and the expectations shaping tomorrow’s consumers and employees.